With everything we discussed so far, we’d have to say this decision is entirely up to you. The easiest way to decide would be to figure out if you value reach or content quality more.

If you’d rather deliver the best service possible despite higher costs and lower reach, then, by all means, start an IPTV service.

On the other hand, if you prefer going global and offering an easily accessible service that will appeal to broader audiences, then OTT is likely the better choice.

And if you decide to go the OTT route and build an OTT app or streaming service, Brid.TV can help you. Publishers and broadcasters can use our white-label OTT apps to easily launch an ad-supported app across Android, iOS, Android TV, Apple TV, or Samsung and LG smart TVs.

The Brid.TV online video platform was built from the ground up to help publishers and video providers maximize website, OTT, and CTV ad revenue. So if your goal is to launch an ad-supported OTT service, get in touch, and we’ll help you make that goal a reality.

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